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See how we tackle real challenges and turn ideas into market-ready products.

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15 Slide-by-Slide Case Stories

What We’ve Built
in the Lab.

Real-world formulation breakthroughs, plant scale-ups, and commercial successes across India's largest FMCG and wellness brands.

Showing all 15 case stories
The Protein Shake That Wouldn’t Stay Smooth. Case Story 01 Formulation Image is for illustrative purpose only - actual product may vary.

Saffola Fittify · Marico

The Protein Shake That Wouldn’t Stay Smooth.

Weeks from launch, the Protein Meal Shake was failing its own standard — chalky mouthfeel, not enough froths, gritty sediment by day 20, and a protein claim that pushed viscosity into “gym supplement” territory.

₹200 Cr+ Brand in 3 Years
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Nutrition Patients Actually Look Forward To. Case Story 02 Consumer Centricity Image is for illustrative purpose only - actual product may vary.

Celevida · Dr. Reddy’s

Nutrition Patients Actually Look Forward To.

Diabetic nutrition had a quiet problem: clinically sound products that patients abandoned within two weeks because of sensory and mouthfeel. The science was fine — compliance was broken.

₹200 Cr Business Opportunity
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The Immunity Gummy That Kept Losing Its Active. Case Story 03 Quality & Analytical Image is for illustrative purpose only - actual product may vary.

Wellmune Range · Dr. Reddy’s

The Immunity Gummy That Kept Losing Its Active.

Stability studies showed the Vitamins assay drifting batch to batch across third-party sites — a shelf-life claim we couldn’t defend, and an analytical method that couldn’t tell us why.

18 mo Stability Claim Held
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Perfect in the Pilot Plant. Cracking on the Line. Case Story 04 Scale-Up, Plant & Packaging Image is for illustrative purpose only - actual product may vary.

Kwality Wall’s & Magnum · Hindustan Unilever

Perfect in the Pilot Plant. Cracking on the Line.

A premium choc-coated bar sailed through pilot trials — then cracked, flaked and bled coating at full line speed, while cold-chain abuse tests broke the pack seal in monsoon humidity.

600/min Lab → Full Line Speed
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The Iced Tea That Lost Its Chill in Transit. Case Story 05 Beverages Image is for illustrative purpose only - actual product may vary.

Lipton · Hindustan Unilever

The Iced Tea That Lost Its Chill in Transit.

A ready-to-drink iced tea that left the plant lipids and polyphenol turned hazy and flat after three weeks in hot Asian supply chains during shelf-life studies — classic “tea cream” polyphenol haze, plus top-notes that burned off in transit.

APAC Multi-Market Rollout
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A 15 g Protein Soup That Doesn’t Taste Like One. Case Story 06 High-Protein Foods Image is for illustrative purpose only - actual product may vary.

Saffola Fittify Protein Soups · Marico

A 15 g Protein Soup That Doesn’t Taste Like One.

Fortifying an instant soup to 15 g plant protein made it curdle on hot reconstitution, threw beany off-notes, and pushed sodium over target the moment we chased taste with salt.

15 g Protein Per Serve
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A Belgian Classic, Baked in an Indian Oven. Case Story 07 Bakery & Biscuits Image is for illustrative purpose only - actual product may vary.

Belgiyum Speculoos Biscuits · Dukes

A Belgian Classic, Baked in an Indian Oven.

A speculoos-style caramelised biscuit lives or dies on one bake reaction. With Indian flours, monsoon humidity and a different oven line, batches came out pale, bendy or bitter — never that signature snap.

Snap Signature Texture, Every Batch
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A Chip That Crunches at 20 Grams of Protein. Case Story 08 Healthy Snacking Image is for illustrative purpose only - actual product may vary.

Saffola Fittify Protein Chips · Marico

A Chip That Crunches at 20 Grams of Protein.

High-protein pellets scorched in the fryer, baked up dense as cardboard, and the seasoning slid straight off the low-fat surface. “Healthy chip” was reading as “punishment chip.”

20 g Protein Per Pack
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The Masala That Made Oats Taste Like India. Case Story 09 Seasonings & Flavour Image is for illustrative purpose only - actual product may vary.

Saffola Masala Oats · Marico

The Masala That Made Oats Taste Like India.

Oats were healthy — and read as hospital food. The seasoning had to deliver punchy, regional Indian taste inside strict sodium and oil limits, stay stable for the full shelf-life, and dose perfectly on a high-speed sachet line.

₹150 Cr+ Platform Scale
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Fizz, Flavour, Function — and Zero Sugar. Case Story 10 Carbonated Functional Drinks Image is for illustrative purpose only - actual product may vary.

Sparkling Protein Water · Dukes

Fizz, Flavour, Function — and Zero Sugar.

A functional sparkling water sounds simple until you build one: CO₂ bleeds through the pack, actives fight the acid matrix, flavours go thin in carbonated water, and zero-sugar sweeteners leave a tail consumers hate.

0 g Sugar, Full Flavour
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Juice That Stays Fresh. Soya That Tastes Clean. Case Story 11 Juices, Milk & Soya Image is for illustrative purpose only - actual product may vary.

Kissan Juices · Milk & Soya Beverages · Hindustan Unilever

Juice That Stays Fresh. Soya That Tastes Clean.

Two beverage problems at once: juice clouds that separated and vitamin C that vanished over shelf-life — and a soya-milk base whose beany off-notes kept mainstream consumers away.

Full life Cloud-Stable, C-Protected
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An Emulsion That Holds — in a Kadhai or a Sandwich. Case Story 12 Spreads, Sauces & Gravies Image is for illustrative purpose only - actual product may vary.

Nutralite Mayo — Classic · Tandoori · Barbeque · Zydus Wellness

An Emulsion That Holds — in a Kadhai or a Sandwich.

India cooks with mayo — and eggless emulsions split the moment they hit a hot kadhai. Add a brief to cut fat, carry bold tandoori and barbeque flavours without breaking the base, and hold quality across third-party plants.

Heat-stable Eggless Emulsion
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Snacks That Stay Crisp From Plant to Pop. Case Story 13 Snacking Image is for illustrative purpose only - actual product may vary.

Popcorn · Fruit & Vegetable Chips · Dukes

Snacks That Stay Crisp From Plant to Pop.

Caramel popcorn that clumped into bricks and went soft in humidity; vacuum-fried fruit and vegetable chips that lost their colour and crunch weeks before their date — two textures, one enemy: moisture.

6 mo Crispness Guaranteed
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A Woman’s Daily Dose — Proven, Not Promised. Case Story 14 Women’s Nutrition Image is for illustrative purpose only - actual product may vary.

Women’s Health Powder Range · Dr. Reddy’s

A Woman’s Daily Dose — Proven, Not Promised.

The women’s-nutrition shelf is full of borrowed claims. Our brief: choose actives that actually close Indian women’s nutrient gaps — hormonal balance- Myo-Inositol + D-Chiro-Inositol-Iron + Vitamin C + B12/Folate — at doses that work, prove the efficacy, and make it a drink she reaches for daily, not a medicine she avoids.

8+ Actives, Clinically Dosed
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A Protein Bar That Doesn’t Hide Behind Dates. Case Story 15 Protein & Nutrition Bars Image is for illustrative purpose only - actual product may vary.

Protein & Nutri Bars · Saffola Fittify / Max.imum Protein

A Protein Bar That Doesn’t Hide Behind Dates.

Wafers were doing all the work — giving crunch and providing consumer delight — but they pushed sugar to embarrassing levels for a “protein” bar, turned sticky-hard in Indian summers, and buried the nutty, roasted taste consumers wanted.

~10-20% Less Sugar vs Regular Bar
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