The Immunity Gummy That Kept Losing Its Active.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
Stability studies showed the Vitamins assay drifting batch to batch across third-party sites — a shelf-life claim we couldn’t defend, and an analytical method that couldn’t tell us why.
Founders’ Involvement, Experience and Hack
Rebuilt the quality chain: micro-encapsulated the active, validated a stability-indicating assay, optimised overages against real degradation curves, and locked supplier COAs to tightened specs — then built the FSSAI claims dossier on top of the data.
Commercial Scale & Impact
The full shelf-life claim held across every site, and the immunity range launched with claims that could survive an audit.
Case stories are illustrative retellings of real project experience across these brands