Juice That Stays Fresh. Soya That Tastes Clean.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
Two beverage problems at once: juice clouds that separated and vitamin C that vanished over shelf-life — and a soya-milk base whose beany off-notes kept mainstream consumers away.
Founders’ Involvement, Experience and Hack
Stabilised the juice cloud system and hot-fill to protect vitamin C; for soya, controlled the enzyme pathway that creates beany notes during processing and layered a clean masking system over a lactose-free base.
Commercial Scale & Impact
Fresh-tasting juice through full shelf-life and a soya beverage clean enough for everyday drinkers — both scaled across lines.
Case stories are illustrative retellings of real project experience across these brands