Fizz, Flavour, Function — and Zero Sugar.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
A functional sparkling water sounds simple until you build one: CO₂ bleeds through the pack, actives fight the acid matrix, flavours go thin in carbonated water, and zero-sugar sweeteners leave a tail consumers hate.
Founders’ Involvement, Experience and Hack
Specified carbonation against each pack format, designed protein delivery which is non coagulating and consumer delight rebuilt the flavour system for an acidic sparkling matrix, rounded the sweetener curve with stevia–erythritol blends, and proved the actives stable through a preservative-light process.
Commercial Scale & Impact
From concept to validated plant trials in one season — a sparkling functional platform ready for launch.
Case stories are illustrative retellings of real project experience across these brands