The Protein Shake That Wouldn’t Stay Smooth.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
Weeks from launch, the Protein Meal Shake was failing its own standard — chalky mouthfeel, not enough froths, gritty sediment by day 20, and a protein claim that pushed viscosity into “gym supplement” territory.
Founders’ Involvement, Experience and Hack
Re-engineered the protein system end to end: micronised particle size, staged hydration, a re-balanced hydrocolloid matrix and turned the frothing agents— then benchmarked weekly against the best dairy shakes until blind sensory panels couldn’t split them.
Commercial Scale & Impact
Launched on time, silky at full claim — and the platform scaled into one of India’s fastest-growing functional-food brands.
Case stories are illustrative retellings of real project experience across these brands