A 15 g Protein Soup That Doesn’t Taste Like One.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
Fortifying an instant soup to 15 g plant protein made it curdle on hot reconstitution, threw beany off-notes, and pushed sodium over target the moment we chased taste with salt.
Founders’ Involvement, Experience and Hack
Selected and pre-agglomerated a protein blend that disperses instantly in hot water, layered a masking-and-umami system that builds savoury depth with less sodium, and locked a 60-second reconstitution spec any office mug can pass.
Commercial Scale & Impact
Instant high-protein soups that taste like soup first and nutrition second — a repeat-purchase engine for the Fittify range.
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