The Iced Tea That Lost Its Chill in Transit.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
A ready-to-drink iced tea that left the plant lipids and polyphenol turned hazy and flat after three weeks in hot Asian supply chains during shelf-life studies — classic “tea cream” polyphenol haze, plus top-notes that burned off in transit.
Founders’ Involvement, Experience and Hack
Rebalanced tea solids and chelation to stop the haze at its source, re-tuned profile, and rebuilt the flavour system specifically to survive heat abuse — validated with accelerated transit trials and consumer panels across APAC markets.
Commercial Scale & Impact
A clear, stable, great-tasting ICED TEA across the distribution chain — and a beverage playbook reused across the tea portfolio.
Case stories are illustrative retellings of real project experience across these brands