A Woman’s Daily Dose — Proven, Not Promised.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
The women’s-nutrition shelf is full of borrowed claims. Our brief: choose actives that actually close Indian women’s nutrient gaps — hormonal balance- Myo-Inositol + D-Chiro-Inositol-Iron + Vitamin C + B12/Folate — at doses that work, prove the efficacy, and make it a drink she reaches for daily, not a medicine she avoids.
Founders’ Involvement, Experience and Hack
Screened every active against clinical evidence and bioavailability — chelated iron to kill the metallic aftertaste, D3 with a fat carrier, dose-per-serve mapped to real dietary gap data — validated a stability-indicating assay for each active, and wrapped it all in a beautiful daily use flavours that turns into an inviting pink drink.
Commercial Scale & Impact
A powder whose label survives scientific scrutiny — and whose glass looks nothing like medicine. Efficacy substantiated for claims, taste driving daily compliance.
Case stories are illustrative retellings of real project experience across these brands