A Chip That Crunches at 20 Grams of Protein.
Image is for illustrative purpose only - actual product may vary.
The Problem Statement
High-protein pellets scorched in the fryer, baked up dense as cardboard, and the seasoning slid straight off the low-fat surface. “Healthy chip” was reading as “punishment chip.”
Founders’ Involvement, Experience and Hack
Rebuilt the pellet formulation and moisture profile for expansion without frying — a lentil-and soya protein dough, not sliced potato — moved to precision baking-roasting, and engineered a seasoning-adhesion system, texture-mapped against the fried chips consumers actually love.
Commercial Scale & Impact
A genuinely crunchy baked protein chip — the anchor of Fittify’s guilt-free snacking platform.
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